Don’t act social… Be social!

Companies know they should use social media. Often they use it as a marketing instrument and use it as another communication tool to get their message across. As I described in my first post, social media is not a medium but a strategic tool. In my opinion, companies can only use social media effectively if they are a social company. So in other words, companies should not act social, but be social!

Read more at: http://ping.fm/AKirT